More Than Just a Cup
There's more inside a cup of McCafé than just coffee. Every purchase of McCafé at Home helps a family staying with RMHC.
To kick off the partnership, limited edition mugs were designed by children staying at Ronald McDonald Houses across the U.S. An exclusive drop sold them for $1,800 with 100% of the profits being donated to RMHC.
Why $1800? The average length of stay for a family at a Ronald McDonald House is 18 days, costing around $100 per night. Each mug sold supports the stay of one family.
We partnered with Grammy award-winning singer/songwriter Meghan Trainor to amplify the campaign; which received support from customers, celebrities, influencers, and outlets like USA Today, E! News and The AP.
The mugs sold out, helping dozens of RMHC families in need. In the end McCafé donated over $400,000 to RMHC and supplied Keurig Brewers and McCafé K-Cups to every RMHC chapter in the U.S.
ECD
Marcelo Ramirez
Bharat Kumar
ACD
Alejandra Guerrero
Rodrigo Ribeiro
Copywriters
Dillon Hansen
Jp Winders
Art Director
Hamza Ali
*I worked on the ideation, name, and concept of this campaign but left before final executions were created.
