top of page
White BG.jpg
white BG 2.jpg
MORE THAN
JUST A CUP

There's more inside a cup of McCafé than just coffee. Every purchase of McCafé at Home helps a family staying with Ronald McDonald House Charities.

 

To kick off the partnership, limited edition mugs were designed by children staying at Ronald McDonald Houses across the U.S. An exclusive drop sold them for $1,800 with 100% of the profits being donated to RMHC.

 

Why $1800? The average length of stay for a family at a Ronald McDonald House is 18 days, costing around $100 per night. Each mug sold supports the stay of one family.

The mugs sold out, helping dozens of RMHC families in need. In the end McCafé donated over $400,000 to RMHC and supplied Keurig Brewers and McCafé K-Cups to every RMHC chapter in the U.S.

Yellow BG.jpg
Yellow BG SQ.jpg

We partnered with Grammy award-winning singer/songwriter Meghan Trainor to amplify the campaign; which received support from customers, celebrities, influencers, and outlets like USA Today, E! News and The AP.

White BG 2 SQ.jpg
Screen Shot 2022-08-28 at 8.14.18 PM.png
White BG.jpg
ROLE
Concepting | Copywriting 
(
Left before final executions)

CREDITS
ECD: Marcelo Ramirez, Bharat Kumar

ACD: Alejandra Guerrero,  Rodrigo Ribeiro

Copy: Dillon Hansen, Jp Winders

Art: Hamza Ali

bottom of page