McCafé At Home announced a multi-year partnership with the Ronald McDonald House Charities (RMHC) to support families with hospitalized children.

 

To launch the partnership, McCafé released limited-edition mugs with 100% of the profits going to RMHC.

More Than Just a Cup
 

There's more inside a cup of McCafé than just coffee. Every purchase of McCafé at Home helps a family staying with RMHC.

 

To kick off the partnership, limited edition mugs were designed by children staying at Ronald McDonald Houses across the U.S. An exclusive drop sold them for $1,800 with 100% of the profits being donated to RMHC.

 

Why $1800? The average length of stay for a family at a Ronald McDonald House is 18 days, costing around $100 per night. Each mug sold supports the stay of one family.

We partnered with Grammy award-winning singer/songwriter Meghan Trainor to amplify the campaign; which received support from customers, celebrities, influencers, and outlets like USA Today, E! News and The AP.

The mugs sold out, helping dozens of RMHC families in need. In the end McCafé donated over $400,000 to RMHC and supplied Keurig Brewers and McCafé K-Cups to every RMHC chapter in the U.S.

Screen Shot 2022-08-28 at 8.14.18 PM.png
ECD 
Marcelo Ramirez
Bharat Kumar


ACD
Alejandra Guerrero
Rodrigo Ribeiro 


Copywriters

Dillon Hansen
Jp Winders


Art Director
Hamza Ali