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THE ISSUE WITHIN THE ISSUE

NYC is struggling with homelessness, especially youth homelessness. Staggeringly, 40% of the homeless youth population identifies as LGBTQ+.
 

To raise awareness, we partnered the Ali Forney Center (AFC), an organization dedicated to housing homeless LGBTQ+ youth, with New York Magazine®, to develop an issue where 40% of the total ad inventory (28 pages) was dedicated to the challenges this group faces.
 

The Issue Within the Issue included bespoke editorial content that highlighted the plight of homeless LGBTQ+ youths. We enlisted editors, writers, designers, artists, and photojournalists (all of whom are either LGBTQ+ or allies of the community) to write exposés, op-eds, features, poetry, retrospectives, and more.

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20%

SPIKE IN DONATIONS

l.8M

NEW YORKERS DIRECTLY REACHED

l20%

MORE KIDS ABLE TO TAKE SHELTER AT THE ALI FORNEY CENTER

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ROLE
This was the inaugural project of an initiative within Havas NY to mentor juniors in leading roles on high-visibility projects. I played a central role in concepting and copywriting.
CREDITS: 
ECD: Marcelo Ramirez, Bharat Kumar
ACD: Katherine Flynn
Copy: Jp Winders, Nick Malone, Carlos Matias
Art: Camile Walker, Hazma Ali, Rudy Troncone
Design: Brian Lai, Janice Chen
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