

THE ISSUE WITHIN THE ISSUE
NYC is struggling with homelessness, especially youth homelessness. Staggeringly, 40% of the homeless youth population identifies as LGBTQ+.
To raise awareness, we partnered the Ali Forney Center (AFC), an organization dedicated to housing homeless LGBTQ+ youth, with New York Magazine®, to develop an issue where 40% of the total ad inventory (28 pages) was dedicated to the challenges this group faces.
The Issue Within the Issue included bespoke editorial content that highlighted the plight of homeless LGBTQ+ youths. We enlisted editors, writers, designers, artists, and photojournalists (all of whom are either LGBTQ+ or allies of the community) to write exposés, op-eds, features, poetry, retrospectives, and more.








20%
SPIKE IN DONATIONS
l.8M
NEW YORKERS DIRECTLY REACHED
I20%
MORE KIDS ABLE TO TAKE SHELTER AT THE ALI FORNEY CENTER

ROLE
This was the inaugural project of an initiative within Havas NY to mentor juniors in leading roles on high-visibility projects. I played a central role in concepting and copywriting.
CREDITS:
ECD: Marcelo Ramirez, Bharat Kumar
ACD: Katherine Flynn
Copy: Jp Winders, Nick Malone, Carlos Matias
Art: Camile Walker, Hazma Ali, Rudy Troncone
Design: Brian Lai, Janice Chen




