THE ISSUE WITHIN THE ISSUE
NYC is struggling with homelessness, especially youth homelessness. Staggeringly, 40% of the homeless youth population identifies as LGBTQ+.
To raise awareness, we partnered the Ali Forney Center (AFC), an organization dedicated to housing homeless LGBTQ+ youth, with New York Magazine®, to develop an issue where 40% of the total ad inventory (28 pages) was dedicated to the challenges this group faces.
The Issue Within the Issue included bespoke editorial content that highlighted the plight of homeless LGBTQ+ youths. We enlisted editors, writers, designers, artists, and photojournalists (all of whom are either LGBTQ+ or allies of the community) to write exposés, op-eds, features, poetry, retrospectives, and more.
20%
SPIKE IN DONATIONS
l.8M
NEW YORKERS DIRECTLY REACHED
l20%
MORE KIDS ABLE TO TAKE SHELTER AT THE ALI FORNEY CENTER