On November 4th, Jimmy Fallon released his new song, "It's Almost Too Early For Christmas," with Dolly Parton, and confessed on his show that it was his "childhood dream to be the hold music for the Butterball hotline."

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Jimmy asked, and we listened—kicking off the activation in less than 12 hours.

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Through quick collaboration, we arranged not only for Jimmy's dreams to come true—but for him to call the Turkey Talk-Line and hear his song live on The Tonight Show the week of Thanksgiving for millions of dollars in free advertising.

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His reaction was priceless—better than anything we could have scripted—and the clip was shared widely with paid and organic social amplification across Butterball, Jimmy Fallon, and The Tonight Show channels. Calls to the hotline spiked, along with Butterball's sales.