top of page
PACKED WITH GOODNESS
Our Green Mountain Coffee Roasters campaign breaks with tradition when it comes to storytelling. Instead of shying away from the details, the campaign’s “Packed with Goodness” message embraces them. It uniquely demonstrates why every cup of Green Mountain Coffee Roasters is great: because it’s made by extremely thoughtful, caring, great people.
ROLE
Concepting | Copywriting | Branding
(Left before final executions)
CREDITS
ECD: Marcelo Ramirez, Bharat Kumar
ACD: Alejandro Guerrero, Rodrigo Ribeiro
Copy: Dillon Hansen, Jp Winders
Art: Hamza Ali
bottom of page