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NOTHING BEATS THE REAL THING

Fake food is like porn, trying to mimic the real thing but ultimately leaving you unsatisfied by tricking the body and creating unhealthy habits in the process. Nothing beats the real thing and Burger King is now 100% real.

2021 Young Ones Bronze Pencil Winner

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We supplemented the campaign with digital banners that parody the clickbait ads usually found there, along with out-of-home placement.

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We'll launch a new AR feature in the Burger King app that scans fast food items from our competitors and lets users know how much of it is artificial. We'll then give them a coupon for that same percentage that they can use in the Burger King app to order 100% real food.

Copywriters
Jp Winders
Dallin Slavins >

Art Directors
Truman Florence >
Harrison Brownell >

Director
David Hulme >
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