top of page
Copy of Jp Winders Portfolio-10.png
Fake food is like porn, trying to mimic the real thing but ultimately leaving you unsatisfied; tricking the body and creating unhealthy habits in the process.
Nothing beats the real thing and Burger King is now 100% real.
2021 Young Ones Bronze Pencil Winner

In addition to the spots we have several out of home options that play off the dangers of pornography.

​

We also Hijacked ads on PornHub, parodying the clickbait ads usually found there to connect the dangers of fake food.

BK_PH1.jpg
BK_PH2.jpg
BK_OOH3.jpg
BK_OOH2.jpg
BK_OOH1.jpg

The BK app will also include a new AR feature that scans competing fast food items, matches it to a database of products and ingredients, then gives customers a discount off of the 100% real version of that item sold at BK based on the percentage of artificial sources in food they scanned.

Copywriters
Jp Winders
Dallin Slavins >

Art Directors
Truman Florence >
Harrison Brownell >

Director
David Hulme >
Key art 3.png
Open-Magazine-Mockup.png
bottom of page