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When people think of Mexico they think of ancient ruins and sombreros, overlooking all that modern Mexico has to offer.


This Cinco de Mayo, Espolòn® is showcasing modern Mexican culture beyond just one day a year, collaborating with top Mexican-American creatives in streetwear, culinary, and arts.

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​We partnered with first-generation Mexican-Americans Javier Bandera and Joey Barba, Co-Founders of the streetwear brand PAISABOY for a collection featuring unique designs inspired by their connection to their culture and highlighting creative interpretations of iconic Espolòn brand iconography and label art based on each designer’s signature style and flair.

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Espolòn Tequila hosted tortilleria takeover parties in major cities across the country, led by star of First We Feast's popular online series, Tacos con Todo, Jesus Trejo. We turned the local tortillerias into can't-miss Cinco Para Todos events where fans could enjoy signature cocktails, traditional Mexican bites and tacos, and music by top DJs from the communities.

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Aaron Evanston
Jp Winders
Allie Hunt
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