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GOING ZERO GRAVITY FOR A CAUSE

 

Doritos® champions boldness everywhere: stepping outside comfort zones, pushing the limits, and paving new paths—here on Earth and up in space. That's why the boldest chip is taking on the boldest challenge.

 

We teamed up with Polaris Dawn and St. Jude Children's Research Hospital to raise funds and fuel awareness for childhood cancer research and treatment on Earth by sending the first Dorito to space.

We created a space-approved seasoning to keep the Cool Ranch® flavor from floating away, allowing astronauts to enjoy their favorite chip in zero gravity. Along with the mini size, these modifications reduce any snacking debris that could affect the space module. 

All this to help St. Jude achieve their mission: Finding Cures. Saving Children.®

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DORITOS x ST. JUDE 

Website to drive donations.

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CREATIVE
Chris Bellinger, CCO
Isaac Pagan-Muñoz, ECD
Christian Hoyle, CD

Brooks Hess, ACD
Stevie Miller, Sr. Art
Madi Getgood, Sr. Copy
Jp Winders, Copy


CAUSE + IMPACT
Kimberly Scott, Sr. Manager
Elanor Gross, Assoc. Manager
Paul Williams III, Analyst


STUDIO
Chase Rodriguez, Director
Jason Burris, CD
Helen Getachew, Production
Greg Beninger, Editor
Shane Chapelle, Animator
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